Until to put my feet on a movie set, there were a lot of laps: I studied physics in the 80s (ok ... I left behind after 4 years when I became horrified with quantum thermodynamics), I flirted with philosophy, played in bars and jazz/rock clubs with a little modern band while experimenting contemporary ballet a la Martha Graham; I had a degree in communications, used to be an actor (my first DRT), rolled over and blowed a Volkswagen beetle, so I didn't went Cuba - but I saw the fallen wall in Berlin - (did I told you I was born in Brasilia but consider myself a "mineiro" by adoption?); I was artistic director of a cultural TV network, partner of a production company named with a Maiakovski poem; I (almost) developed cooperation projects with German TV's (at that time incredibly, I found my name among 10 selected and accredited directors in Brazil by the Goethe Institut); coordinated (with + 5 crazies) three editions of an international biennial of electronic art, dove into on the video art, museums and galleries. Through the arts, my first steps around the world, and then I won some prizes (among others, one in Germany: Die 50 Besten Videokunst Preis by the Zentrum für Kunst und Medientechnologie Karlsruhe - give a try to google translator - and another in Japan: "Work of Special Distinction ":). Today I know that this artistic "blender-like" background came from an uncontrollable desire to find ways to tell stories ... By combining this with an approach and a fascination brought from theater in conducting actors (and the inevitable sense of responsibility of someone who was born under the zodiac sign of capricorn with ascendant in capricorn), I direct commercials for agencies like EnergyBBDO Chicago, Select NY, Grey Buenos Aires, Publicis, BBDO Mexico, Ogilvy, Leo Burnett, Soho Square, DM9DDB, JWT, W / McCann, creating for major brands like Wella, Nestlé, Garnier, Avon, Always, Procter&Gamble, Cadbury’s, Gillette, TIM, Philips, Vivo, Sanofi, ... and in 2011 my first El Ojo de Iberoamerica! My feature film, the documentary "From That Instant Forward" was shown in the cinemas in Brazil (and in some european screens), was the opening film of the INDIE Festival’11 and took the 04 stars of the Folha de Sao Paulo national newspaper.