H E L L O ! [ BIO ]  


Until putting my feet on a movie set, there were a lot of laps: I studied physics in the 80s (ok ... I left behind after 4 years when I became horrified with quantum thermodynamics), I flirted with philosophy, played in bars and jazz/rock clubs with a little modern band while experimenting contemporary ballet a la Martha Graham; I had a degree in communications, used to be an actor (my first DRT), rolled over and blowed a Volkswagen beetle, so I didn't went Cuba - but I saw the fallen wall in Berlin - (did I told you I was born in Brasilia but consider myself a "mineiro" by adoption?); I was artistic director of a cultural TV network, partner of a production company named with a Maiakovski poem;  I developed cooperative projects with German TV's (at that time incredibly, I found my name among 10 selected and accredited directors in Brazil by the Goethe Institut); coordinated (with + 5 crazies) three editions of an international biennial of electronic art, dove into video art, museums and galleries. Through the arts, my first steps around the world, and then I won some prizes (among others, one in Germany: Die 50 Besten Videokunst Preis by the Zentrum für Kunst und Medientechnologie Karlsruhe - give a try to google translator - and another in Japan: "Work of Special Distinction ":). Today I know that this artistic "blender-like" background came from an uncontrollable desire to find ways to tell stories ... By combining this with an approach and a fascination brought from theater in conducting actors (and the inevitable sense of responsibility of someone who was born under the zodiac sign of capricorn with ascendant in capricorn), I direct commercials for agencies like EnergyBBDO Chicago, Select NY, Grey Buenos Aires, Publicis, BBDO Mexico, Ogilvy, Leo Burnett, Soho Square, DM9DDB, JWT, W / McCann, creating for major brands like Wella, Nestlé, Garnier, Avon, Always, Procter&Gamble, Cadbury’s, Gillette, TIM, Philips, Vivo, Sanofi, ... and in 2011 my first El Ojo de Iberoamerica! My feature film, the documentary "From That Instant Forward" was shown in the cinemas in Brazil (and in some european screens), was the opening film of the INDIE Festival’11 and took the 04 stars of the Folha de Sao Paulo national newspaper. Today my work has extrapolated the films (or returned to the initial art impulses) and now encompasses the stage, the the high tech immersive experiences, the expanded cinema. And I also develop strategic narratives for brands and special projects through the Calma Creative Hub. To stay current, take a look at my site https://rogeriovelloso.net


Die 50 Besten Videokunst Preis - Zentrum für Kunst und Medientechnologie, Karlsruhe, Alemanha
Work of Special Distinction - Tokyo International Video Festival
FIAT Great Prize
El Ojo de Iberoamerica 2012 (The Eye of Latin America)
3 X Professional of the year - Globo TV Network
n X Colunistas
nominated Special Prize_ Cesgranrio 2019 for the set design and videography of the musical Merlin&Arthur.


Danish Film+Video Workshop Festival, Copenhagen, Dinamarca (guest artist)
Intermidia (guest artist)
Videonale Berlin / MedienOperative
Festival Clermont Ferrand, França (guest curator)
3o. Studio Internacional de Tecnologias de Imagem
Australian International Video Festival (Sidney, Austrália) (guest curator)

ForumBHZvideo (coordenator from 1991 to 1996)
connections and itinerancies:
MedienOperative Berlin

Centre Internationale de Création Vidéo Pierre Schaffer CICV (Herimoncourt, France)
Eletronic Arts Intermix (New York, EUA)
Danish FIlm+Video Workshop Institute (Copenhagen, Denmark)
Zentrum für Kunst und Medientechnologie ZKM (Karlsruhe, Alemanha)

main personal works:
O Poço / 1989 / 40ʼ / analogic video / experimental fiction
O Sonho e o Escravo / 1992 / 10ʼ / analogic video / experimental / installation
Notícias da Terra / 1993 / 15ʼ / analogic video / documentary
Cidade / 1994 / 15ʼ / analogic video / experimental
Objeto Urbano / 1994 / 30ʼ / analogic video / documentary
Trans- / 1994 / video-installation site specific Art Museum of Pampulha (Belo Horizonte)
Retrovão | Rethunder / 2006 / 23ʼ / digital / experimental / installation / Grande Galeria do Palácio das Artes (Belo Horizonte)
Víbora-mantra / 2006 / 1'23" / digital / videolooping / installation / Grand Gallery of Palácio das Artes (Belo Horizonte)
Daquele Instante em Diante / 2011 / 110’/ digital / documentary feature
#7dance / 2012 / 8’/ digital / experimental / performance
ШИНЕЛЬ / 2015 / creation of the scenic images and projections for the theatrical performance based on the Nicolai Gogol's novel "The Overcoat", adaptation of Dráuzio Varella, direction Yara de Novaes, with Rodolfo Vaz, Rodrigo Fregnan, Marcelo Villas Boas, Sara Assis / Centro Cultural Banco do Brasil (national tour: SAO, BHZ, BSB, RIO)
Jardim Pomar / 2018 / show_national tour Nando Reis / concept, direction, executive production
Kansas / 2018 / theater / set design
Merlin&Arthur / 2018-2019 / musical theater / set design, scenography, light design, videography
jxxx / João Pimenta_São Paulo Fashion Week N47 / 2019 / brand vision, artistic direction
Fogueira Em Alto Mar_Fire in the high seas / show_national tour Ana Carolina / set design, videography